
The Evolution
In these ever changing times of dance, fitness and fashion, the problem in
keeping up with what is hip and what is not. The fads, the trends ca change
over night and change rather dramatically.
Moving beyond the trends and what is fashionable. Beauty of natural occurring
art creation is of a true elegance and sophistication. It's a creation that does
not need to prove what it is. It embodies concepts that are as fresh today and
will be tomorrow.
Jennifer's style design creates a sense of timelessness. With her talent and vision a love
affair is born between her unique imagination that compliments her obsession for creation.
What you see is what you get; it does not pretend to be anything other than what it really is.
JMorco brand is exclusively made for people on the move and for people who understand
"that’s what we're all about - individualism." She's launching her private label commercially
featuring Dance and Performance wear, in addition to men's, women's ready to wear,
accessories and her custom couture line. Her extensive range of designs are vast and the
range of uses are broad. The goal is to create rare and unconventional designs, with a
high-tech approach in materials and its functionality. Most of our products are hands on
and not mass produced. It's made in limited quantities to ensure the quality in workmanship
to each and every piece.
Her inspiration for design is the celebration between the art of movement, music, nature and
life. Her keen sense of style and imagination assists her in the creation of distinctive and
beautiful wearable art pieces. Her design creation is often about the opposites, it's finding the
beauty of perfection in imperfection. She utilizes randomness and irregularity, embracing the
old and the new as her main components. The choice of details, colors and textures reveal
character and strength to all of her designs, that also exemplify the concept behind Jennifer's
natural austerity of design without severity.
"She sees it as empowering that she manages to use her body to make something positive."
As a dancer and a fitness teacher herself, she learned a great deal about what it takes to
produce an effective and meaningful design product.
She makes it fun! She translates her fabulous personal style of grunge and everything in
between. She loves the fact that she has a crazy mix of customers from dancers to gym-a-holics
or someone who is brave and not afraid to express themselves to the fullest.
Experience joy and independence, a gear that will make you feel good inside and out.
She wholeheartedly embraces such a poetic approach to all aspects of her design.
Her goal is to continually evolve to expand and deepen her knowledge.
Her mission is to transcend great expectation...